Waffle hut is a waffle and ice cream food chain brand. They have a broad menu but the focus is on new and exciting flavors of waffles and ice creams with customizing options.

The brand identity is designed to be bold, contrasting, energetic and flavorful.
Typography is done using 2 very contrasting fonts to deliver the idea of customizable and exciting flavors.
The color palette and further font combinations are applied on all the communication platforms from print (Stationery, bags, packaging etc) to digital (social media posts & website) for an overall strong and consistent visual identity.